What does pumpkin spice do to your brain?

Bring on sweater weather and PSLs.
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In a Nutshell
Tomorrow is the autumn equinox! As a lover of sweatshirts who hates sweating, I'm thrilled that summer is over. There's another reason why this season is so great, though: pumpkin spice everything. Every Starbucks fan knows that pumpkin spice lattes, aka PSLs, are essentially a fall rite of passage –– but these yummy drinks actually affect our brains, too. More on that below.
Before we discuss this (pumpkin) spicy science, here are some of our newest health stories:
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  Written by Morgan Mandriota
September 22, 2023 • 3 min read
 
 
 
One venti latte, please
what's got us buzzing
One venti latte, please
๐Ÿงก Why do we love pumpkin spice so much? It might have more to do with how it feels than tastes. "We're drawn to pumpkin-flavored items and other similarly nostalgic products because they remind us of moments in our lives that make us happy and bring us comfort," says psychiatrist Dr. Zishan Khan.

๐Ÿง  Emotion meets neuroscience. Pumpkin spice lattes have been a fall tradition for the last 20 years. So when you take your first sip or notice it's back on the Starbucks menu, your brain triggers hormones such as dopamine, positive memories, and warm, fuzzy feelings. This makes the experience more enjoyable and emotional than anything else (read: delicious).

๐ŸŽƒ Pumpkin-y goodness. In addition to tasting great, it's packed with nutrients and potential health perks. (To be clear, we're talking about actual pumpkins, not the flavoring.) Research suggests pumpkins are rich in vitamins, beta carotene, antioxidants, and compounds that promote healthy skin. They're also low in calories yet high in fiber, which makes them feel filling whether you eat or drink them.

How to make your next PSL better for you. According to senior dietitian Dana Ellis Hunnes, PhD, MPH, RD, the spices are fine, but the extra ingredients may not be. If you want to spice up your latte in a healthier way, consider opting for skim or plant-based milk, asking for less added sugar, or making it yourself at home.
 
 
 
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